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A look at the work itself — mail pieces, digital ads, and social creative we have produced for Democratic candidates, unions, and committees across the South. Every piece here ran in a real race.
Showing 32 materials
An 8.5x11 turnout mailer for Governor John Bel Edwards' re-election, framing the vote through Rosa Parks and the strength of numbers. Mailed by the DSCC of Louisiana ahead of the November 16 election.
A contrast turnout piece for the 2019 Louisiana governor's race, built around Trump's 2016 election-night remarks and closing on the early-voting and election-day dates.
A variable-data GOTV piece for the DCCC: each recipient's own voting history drives a personalized report card on the reverse. The names and ratings shown here are merge fields, filled per household at print time.
An 8x10 GOTV piece for the DCCC in the June 20 special election, anchored on the 1965 march across the Edmund Pettus Bridge and the right that march won.
An America Votes absentee-ballot reminder walking Georgia voters through the three things that most often invalidate a returned ballot: signing the oath envelope, dating it, and signing the outer envelope.
A how-to piece showing Georgia voters exactly how to mark the ballot and sign the envelope, with a QR code linking to a vote-planning tool.
A deadline-driven absentee reminder: the ballot must reach the county registrar by 7:00 PM on election day, broken into three illustrated steps.
An endorsement mailer carrying a signed letter from President Obama, paired on the same sheet with the Rosa Parks turnout piece for Governor John Bel Edwards.
An English and Vietnamese GOTV piece for VAYLA New Orleans, running both languages side by side across voting hours, ID requirements, and the mail-ballot deadline.
An AFL-CIO union-member mailer for Maggie Hassan in New Hampshire, leading with a working member's endorsement and backing it with three delivery claims on the reverse.
An AFL-CIO contrast mailer for Georgia's Senate race, setting Herschel Walker's and Raphael Warnock's records on the minimum wage, infrastructure, and drug prices side by side.
An AFL-CIO mailer making the labor case for Raphael Warnock — the $15 minimum wage, the PRO Act, and the infrastructure law — to Georgia union households.
Two pieces on one sheet: an issue-led turnout mailer built on a Martin Luther King Jr. quote, and an endorsement mailer carrying a signed letter from Senator Cory Booker.
An SEIU school-board mailer for East Baton Rouge Parish, opening on children's handprints and turning to a point-by-point contrast on school privatization inside.
A plan-forward mailer for Troy Carter's congressional special election, laying out seven concrete COVID-19 commitments on relief checks, testing, PPE, and rental assistance.
An SEIU mailer for Sharon Weston Broome's mayoral run, fronted by a grid of ten women endorsers and closing with the union's recommendations on six constitutional amendments.
An AFL-CIO mailer for Cheri Beasley in North Carolina, leading with a union member on the shop floor and carrying down-ballot Supreme Court endorsements at the foot of the reverse.
An AFL-CIO mailer aimed at retired union households in Georgia, on the Medicare public option, Medicaid expansion, and negotiating prescription drug prices.
A DCCC turnout piece built as a mock newspaper front page — the win it describes only happens if the recipient votes, which is exactly what the reverse asks them to do.
The Edmund Pettus Bridge turnout piece adapted for the Louisiana governor's race, carrying a contrast panel on health coverage and the November 16 date.
A local-validator mailer stacking eight elected officials behind the governor's re-election, with a photo-led case on wages, equal pay, Medicaid expansion, and HBCU funding inside.
A Congressional Black Caucus PAC mailer for Jahana Hayes in Connecticut, opening on what the last two years cost and closing on the November 6 date.
A state-legislative mailer for Kea Sherman built entirely on validators — pull-quote endorsements on the front, a grid of local officials and union locals on the reverse.
A turnout mailer for Lauren Underwood in Illinois, carrying President Obama's endorsement as the closing line on the reverse.
An endorser grid for Troy Carter's special election paired with a step-by-step mail-in ballot checklist and a sample ballot showing exactly where to mark it.
A biographical mailer for Chad Lauga's state house run, tracing the route from an electrical apprenticeship to a legislative agenda on flood protection and insurance rates.
Four DCCC panels from the same Georgia absentee program, running the practical ballot instructions alongside two turnout messages built on protest and voice.
An absentee-application mailer for Cobb County, Georgia — the piece doubles as the form, with the completed application attached and the return address printed on it.
A wide-format mailer putting Chad Lauga on the job site with the workers he is asking to vote for him, with his full record on the reverse.
A personal-story mailer: the candidate's own words, in his own handwriting, on making sure state contractors hire legal workers. Signature and all.
An AFL-CIO personal-story piece for Stacey Abrams' governor's race, told from a union member's point of view about the tax bill she blocked.
A personal-story mailer built on fifteen years working the river: the candidate's biography carries the jobs argument rather than a list of positions.